Gustafsson & Sjögren, GoS Watches, began as a partnership between the master bladesmith Johan Gustafsson and master watchmaker Patrik Sjögren. They first met in 2007 and soon realized that they both share a deep passion for their respective crafts and for the ancient Scandinavian craft tradition.
The process of hand-forging Damascus steel results in every forged piece containing patterns with a different character and personality. This means that every GoS watch is truly one of a kind and a piece of art. Since the summer of 2021, Patrik Sjögren is the sole owner of GoS and the Damascus steel is now produced by another Swedish master bladesmith - Mr. Conny Persson.
A deep passion for their crafts and for the ancient Scandinavian craft tradition has always been the core of GoS values. Scandinavian nature and history are key sources of inspiration when the different elements of the GoS watches are designed. One example of this is the series Nordic Seasons, which shows the contrasts of the seasons in Scandinavia with one color scheme for each season. Another example is the Northern Lights which has been used as inspiration for the Aurora watch. GoS has also revived ancient decoration patterns from the Viking ages and included them in the dials and other parts. The GoS watch hands have been designed with such patterns in mind and are handmade and hand-finished by Patrik Sjögren.